Image Maps:
- Avoid server-side image maps..
- Optimize <alt> tag for the image to incorporate
keywords.
- Provide alternate text links for navigation.
Frames:
- Provide nonframes.
- Provide context (page name, logo, footer, etc.) in the
individual frame document, in case it is pulled up all by
itself by the search engine without the associated frames.
JavaScript:
- Provide <NOSCRIPT> if the script contains important
links (Inktomi does not include a JavaScript interpreter,
so it cannot recognize or follow the links).
- Duplicate navigation in <NOSCRIPT>, or create a
site map page with simple HTML links.
PDF, Powerpoint, or Other File Formats:
- Make sure that it has the necessary original file properties
(Title, Subject, and Keywords, etc.). These properties are
mapped to meta tags during convertion to HTML before indexing.
Dynamic Data:
- If you have pages generated from a database and the URLs
include characters such as ? or & which are ignored
by most search engines including Inktomi , have the web
server automatically rewrite these URLs to strip away the
? or &.
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