Optimize Your Site for the Search Engine

How to optimize your <title>:

• Be Descriptive
• Most important words/phrases first
• Displays on browsers' bookmarks & title bar
• Displays on summary page

Index weight: 8
Spam detection threshold: 2

Example (from http://careers.utah.edu/):
<title>Career Services, University of Utah</title>

• Descriptive & important words/phrases
• Displays on search results page
• If missing, initial lines of body text displayed as summary
• No length limit in the U search engine

Index weight: 4
Spam detection threshold: 4

Example (from http://careers.utah.edu/):
<meta name="description" content="Career Services at University of Utah provides career information and services to students. These services include career planning, job seeking, resume writing, interview scheduling, internships and job placement. Students and alumni. Employers come to campus for recruiting, career fairs and hiring activities.">

How to optimize your meta keywords:

• Plural instead of singular
• Alternate spellings & expressions
• Capitalize official names
• Comma or space to separate
• No length limit in the U search engine

Index weight: 4
Spam detection threshold: 4

Example (from http://careers.utah.edu/):
<meta name="keywords" content="University of Utah, career services, careers, jobs, employers, placement, career library, resumes, interviews, employment, off-campus jobs, on-campus jobs, career decisions, work, jobs, recruiting, employers, career fair, internships, co-op education, internship, cooperative education, alumni, students, work study, counselor, counselors">

How to optimize your image tag :

• Use Alt for images names
• Be specific especially with image maps
• Displays on browers
  i>

Index weight: 1
Spam detection threshold: 2

Example (for the U logo)
:<img src="images/uofu.gif" alt="University of Utah logo" width="132" height="93">

More on search engine:

Major Relevance Factors
Become More Search-Friendly
Thesaurus Expansion
Disallowing Filters
More Information